Campaign / 2025
Gauteng Staycation
A 60-second digital film supporting Gauteng Tourism Authority’s Easter Staycation campaign and inviting local audiences to explore the province closer to home.
Overview
Omniversa created a 60-second digital promotional film for Gauteng Tourism Authority’s Easter Staycation campaign. The story puts family-friendly activities and nearby Gauteng experiences at the centre of the holiday.
The challenge
The campaign had to make a local holiday feel inviting in a concise digital format, connecting Easter, family time and the range of experiences available across Gauteng.
The approach
We shaped the film around the feeling of taking a break close to home. A clear, short-form story brought family connection and local destinations together in a format suited to digital viewing.
The outcome
A 60-second campaign film created to support the Easter Staycation promotion and encourage domestic exploration across the province.
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IT MATTER.
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