Branding
Jozi My Jozi
A connected city-brand system spanning identity, place-making, campaigns and activation ideas created for Johannesburg.
Overview
Omniversa’s work for Jozi My Jozi focuses on building a recognisable city identity and translating it into the places, moments, campaigns and activations that make Johannesburg feel connected and distinctly Jozi.
The challenge
The brand needed to operate as more than a logo. It required a visual and creative system capable of moving across public spaces, events, campaigns and different city touchpoints.
The approach
Omniversa developed the brand as a living city system, from the Jozi My Jozi corporate identity and Main Street identity to campaigns and activation concepts designed to move the brand from identity into public life. Selected work includes the Jozi My Jozi full brand CI, Main Street logo development, the 24 Hour Project, Babize Bonke Jozi, activation campaigns, brand applications and collateral.
The outcome
A connected body of work that helps Jozi My Jozi operate as more than an identity, providing the brand with a recognisable visual language, public-facing moments and ideas designed to activate Johannesburg.