Place Branding / 2026
Jozi My Jozi — A City Brand in Motion
A connected city-brand system spanning identity, place-making, campaigns and activation ideas designed to bring Johannesburg’s shared story into public life.
Overview
Omniversa’s work with Jozi My Jozi focuses on building a recognisable city identity and carrying it into the places, campaigns and experiences that make Johannesburg feel connected and distinctly Jozi.
The challenge
A city brand has to live beyond a logo. It needs to work across public spaces, events, campaigns and community-facing activity while remaining recognisable to different audiences and partners.
The approach
We developed a connected brand system, from the Jozi My Jozi corporate identity and Main Street identity to campaigns and activation concepts. Selected work includes the Jozi My Jozi brand identity, Main Street logo development, the 24 Hour Project, Babize Bonke Jozi, activation campaigns, brand applications and collateral.
The outcome
A growing body of work that gives Jozi My Jozi a recognisable visual language and a set of public-facing ideas designed to bring the brand into Johannesburg’s everyday life.
LET’S MAKE
IT MATTER.
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