Campaign Identity / 2026
Jozi My Jozi — Main Street Sundays
A lively identity for Main Street Sundays, bringing people into the street and giving Johannesburg’s shared public life a name and a look.
Overview
> For Jozi My Jozi, Omniversa developed the Main Street Sundays logo as a clear, energetic expression of a city street brought to life. The identity centres on the simple invitation to meet, move and experience Johannesburg together.
The challenge
The identity had to feel recognisably connected to Jozi My Jozi while giving Main Street Sundays its own character. It needed to read quickly, work across campaign materials and carry the energy of a public-facing city event.
The approach
We built the design around a confident wordmark and a direct, memorable name. The result gives the initiative a distinct visual signature while keeping it connected to the wider Jozi My Jozi story.
The outcome
A focused campaign identity for Main Street Sundays, designed to help the initiative show up consistently across its public-facing touchpoints.
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