Branding / 2026
Tourism South Africa
A national tourism-brand concept developed around South Africa’s identity, destinations, experiences and people.
Overview
Omniversa developed a creative response to a Tourism South Africa brand brief originating from South African Tourism and SATSA and subsequently rebriefed through MojaNation.
The challenge
The opportunity was to translate a national tourism brief into a coherent creative direction that could connect destination identity, experiences and people without reducing South Africa to a single visual idea.
The approach
The work explored a distinctive national tourism brand direction designed to connect South Africa’s identity, destinations, experiences and people through one considered creative system.
The outcome
A developed creative response translating the strategic opportunity into a considered brand direction and visual language.